How to Price Your Home to Sell by Gary Marshall

Price Home

Selling your home? You’re going to need this excellent how-to guide that examines the critical factors in determining a price for your property. Written by a veteran realtor with years of experience, this tip-packed book provides invaluable guidance on the thought process that goes into pricing your home for sale — and much, much more!

“Price is the key to selling your home fast and for top dollar,” says the author, whose four decades of experience shine through in every chapter.

Among many other things, he covers the six most common objections from home owners concerning the pricing of their homes, and goes on to list the four fundamental guidelines that DO NOT determine value. If you’ve ever tried to sell your home before, and had to endure months of sales inactivity, you’ll want to pay attention!

“If your house is overpriced, it won’t sell,” the author asserts. Instead of trying to get the most you possibly can for your property, you should instead concentrate on determining fair market value. And that can be difficult, without top-notch guidance — which this book provides.

Your objective is to have buyers saying, “We better make an offer quick, before someone else gets it.” This happens when you adjust your expectations, and resist the temptation to overprice your home.

Overpricing will cause a lack of showings — something that will handicap you from the start. Buyers often ask the question, “How long has this home been on the market?” If you have to admit that it’s been some time, be prepared for a lowball offer. Don’t take this personally; it’s just how the game is played. You might have done something similar when you bought the place you’re now trying to sell.

The author goes on to list the six most common pricing objections — and his answers to them. Then, he spends an entire chapter on factors and circumstances that will ultimately impact your ideal selling price.

There’s an invaluable section in the book on how to determine your home’s fair market value, with more than a dozen links to sources that can help you fix the ideal price. There’s also a handy room-by-room and feature-by-feature pricing guide to make sure you have accounted for everything you possibly can in setting your home’s value.

To sum up, this guide could save you precious time — and perhaps months of market inactivity — just by letting you see first-hand what your home is worth in today’s market. If you’re interested in making a quick sale and moving on to your next dream home, you’ll want this book. It’s a life-saver.

Get your copy by clicking here.

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